(From the they must be joking file – Ed)
Rosé wine? So passé. Red and white? Please, those are centuries old. But now, some good news for those seeking the next big thing in beverages: a Spanish winemaker is crafting an electric blue wine.
“Try to forget all you know about wine,” the website for the brand, Gik, reads. “Ignore all the preconceptions and standards regarding [the] wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week.”
The vino is created from an undisclosed combination of red and white grapes that has “no aging procedure.”
If you want to get technical, Eater reports that the “juice is hued neon blue with anthocyanin (a pigment found in grape skin) and indigo (a dye extracted from the Isatis tinctoria plant), and a non-caloric sweetener is added as well.” A bottle sells for about $11, and is currently available in Spain, France, the United Kingdom, the Netherlands, and Germany, with U.S. expansion in the works.
So why blue? Eater asked co-founder Aritz Lopez, who made a case for his new product, even though he’s never had any winemaking experience. Apparently, Lopez and team were inspired by the concept of “red oceans,” which represent “business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red.
And how it’s necessary to revert this, by innovating and creating new variables, back to blue. This seemed poetic for us to turn a traditionally red beverage into a blue one,” López states. Form, meet poetic function. The only remaining question: will this turn our teeth blue, too? Either way: salud!