New Zealand Winegrowers reports bumper 2025 harvest with exports up 5% by volume but value down

About 90 percent of the wine produced in New Zealand was exported to more than 100 countries. Photo: RNZ
About 90 percent of the wine produced in New Zealand was exported to more than 100 countries. Photo: RNZ

Nona Pelletier, RNZ | 30 September 2025

The value of wine exports has dropped slightly over the past year, though volumes remain strong with an exceptionally large 2025 harvest to drive growth.

NZ Winegrowers annual report indicates exports rose 5 percent by volume in the year ended June, though the value of exports was down slightly at $2.10 billion.

Association chair Fabian Yukich said there had been strong export growth to Asian markets over the past year, though the value of exports to the major United States market fell 4 percent to $762 million.

About 90 percent of the wine produced in New Zealand was exported to more than 100 countries.

Shipments to China grew 47 percent to $56m, while exports to South Korea lifted 92 percent to $44m.

Overall exports to second-tier markets, which excluded UK, USA and Australia which together accounted for 70 percent of exports, rose 17 percent in the past 12 months to just under $600m.

“According to market researcher IWSR, lighter refreshing styles are outpacing overall wine category performance,” Yukich said.

“This shift is driven by varietals with more refreshing palate profiles, which New Zealand excels in delivering.”

However, he said the industry was facing a number of challenges, with uncertainty around the long-term impact of tariffs on demand for New Zealand wine in the United States.

“While the increased tariffs have been in place since April, with a further increase in August, it is not yet possible to discern the effect of these in the export data.”

Vintage 2025

The 2025 vintage was unusually large with positive weather conditions bringing warm, dry days and cool nights, producing a high-quality harvest, though a lot of grapes were left on the vine.

Winegrowers chief executive Phillip Gregan said the grape yield was exceptional with the volume far exceeding the industry’s ability to process.

“The weather was so fantastic for grape growing that crop was really once in a generation,” Gregan said.

“There was no way we were ever going to be able to harvest all those grapes. We wouldn’t have had the capacity in our wineries. So there’s still plenty of our wine available to grow sales over the last.”

February tasting – Askerne Wines w/John Loughlin, Co-Founder and Director

Askerne Hawkes Bay
267 Te Mata Mangateretere Rd, Havelock North
Presenter – John Loughlin, Co-Founder and Director
Wednesday 11th February 8 pm start
Door Price: to be advised later

Askerne Estate winery commenced in April 1993 when wine lovers John and  Kathryn Loughlin purchased the original 11.6 hectares site in Te Mata  Mangateretere Road. John and Kathryn had studied winemaking and viticulture in the previous years with Kathryn, as the more diligent student, achieving the higher grades.

They called the property Askerne, being the olde English name of Kathryn’s birthplace, Askern in Yorkshire, England.

Sauvignon Blanc vines were planted in late 1993, Semillon and Riesling in 1994, Chardonnay in 1995 and Gewürztraminer in 1996. The first wines were made at the Waimarama Estate Winery (then owned by Dr John Loughlin, John’s father) in 1996.

In February 1997, the Askerne cellar door was opened to the public, and it also sold Waimarama Estate’s red wines, including the then famous Waimarama Dessert Cabernet.

The 1997 vintage produced very fine wines from Sauvignon Blanc, and Chardonnay which confirmed the potential of the site. Askerne commenced exporting with wines from the 1997 vintage. It was a complete surprise to us when our Sauvignon Blanc won an award in The Netherlands as the best match with a cigar. It was not something we thought of in making the wine, nor have subsequently aspired to.

In 1998 Dr John Loughlin sold Waimarama Estate Winery and from the 1999 vintage, Askerne’s wines were made on site. The cellar door building was expanded to accommodate winemaking activities. The first red wine grapes were planted. Also, in 1999 the first Botrytis Semillon wine was made, and the first componentry was created for the Noble Noir wine which was first released in 2013.

In the significantly frost-affected 2001 the first red grapes were harvested, and a Cabernet Merlot Franc blend and Dessert Cabernet were made. Both these red wine styles were encouraging examples of the desired styles. A Chardonnay from the 2001 vintage won Askerne’s first gold medal.

In 2004 a new purpose-built winery was completed, only hours before it was used for vintage. The 2005 vintage saw the first multi-awarded wine with our Gewürztraminer winning double golds. The 2006 vintage saw the first trophy which was taken by our Noble Semillon. The 2007 vintage saw Askerne produce a Gewürztraminer that won 5 gold medals and a trophy.

Large vintages in 2008, 2009 and 2010 coincided with the global financial crisis and a downturn in business as customers changed and downsized and the market moved to cheaper price points. Export channels also dried up for Askerne. They launched their first white and gold label Rouge and Blanc blends as lower tier responses and sold them directly to consumers. Most of the fruit from the 2011 and 2012 vintages were sold as we sought to rebalance inventories with demand.

In 2014 Askerne commenced an exporting relationship in China with Beijing Touch World International Trading Company.

The 2018 vintage proved to be a great one and saw the launch of two of the planned new wine styles being a Sauvignon Blanc / Sauvignon Gris / Semillon blend and the first of the Icon series of wines in “The Archer” Chardonnay.

Cairn Coghill
Cairn Coghill

2018 also saw the 25th anniversary of the Askerne venture and was a time to think about the past and present The 2019 vintage was another excellent one which saw a second Icon wine produced in a Syrah called “Tere” which speaks of our site on Te Mata Mangateretere Road, adjoining the Tuki Tuki River.

The 2020 vintage was spectacular in terms of climate and quality. It was also unusual in terms of vintage operations which coincided with the covid-19 global pandemic, but Askerne was able to operate as an essential business.

From the 2020 vintage we added a new product to our range, being the first Sérieux rosé which was made from a blend of Carménère and Mourvèdre.

In January 2021 Cairn Coghill joined the Askerne team as winemaker.