Michael Rubikam and Lisa Rathke | Mar 17 2020 | stuff.co.nz
A US distillery owner who grew increasingly angry as he saw the skyrocketing price of hand sanitiser has decided to do something about it: He’s temporarily converting his operation into a production line for the suddenly hard-to-find, gooey, alcohol-based disinfectant.
The price: whatever people decide to donate.
“We are in a national emergency,” said brewery founder Chad Butters. “What’s the right thing to do? The right thing to do is support this community by providing something that is in desperate need. We’ll flood the valley with hand sanitiser and drive that price right down.”
“We wanted to do something that would be as positive as possible,” said Harold Faircloth, an owner of Green Mountain Distillers.
Smugglers’ Notch Distillery, also in Vermont, plans to launch a hand sanitiser later this week at its Waterbury and Jeffersonville sites. A portion of the proceeds will be donated to Vermont’s efforts to respond to the virus outbreak.
“I know I have a unique opportunity to help out a little bit and keep my staff employed,” said co-owner Jeremy Elliott, who said 40 per cent of his business comes from bars and restaurants, which are closing in some other parts of the country.
The Distilled Spirits Council of the United States, a trade group, has been in touch with federal regulatory agencies as well as the Trump administration’s coronavirus task force to clear red tape and “make sure we can be quick and nimble and fill a need in the marketplace”, said chief executive Chris Swonger. “We all want to do our part.”
Swonger said government agencies have been very receptive.
As word got out about what Eight Oaks was up to, the distillery began hearing from people and groups in need, including a pediatric cancer organisation and a woman whose 12-year-old son has heart disease and was desperate for hand sanitiser to help keep him safe.
“I cannot find it anywhere and this virus is especially dangerous to him,” she wrote to the distillery.
Stories like that are why Butters was so disgusted with price gougers who were selling sanitiser online for more than US$300 an ounce – and why he decided to shift his company’s focus.
“We’re trying to make sure we continue to provide a paycheck for our employees and support our community however way we can do that,” he said.
Beyond the humanitarian impulses of individual distillers, the liquor industry also has a vested interest in seeing the virus threat dissipate quickly, given its economic reliance on bars, restaurants and other hospitality and entertainment venues that have been shuttered by the outbreak.
Brad Plummer, spokesman for the American Distilling Institute and editor of Distiller Magazine, said he’s been seeing a lot of talk among distillers interested in converting part of their operations to hand sanitiser.
“The hospitality industry is going to be decimated by this and they are our primary clients. We’re looking for ways to help in the response to this, but also to find other ways to look for revenue streams,” he said.