Celebrating 200 Years of New Zealand Wine

September 25, 2019, marks 200 years since the first planting of grapevines in New Zealand. From the humble beginnings of a vine planted in Northland, the New Zealand wine industry has grown to become a $1.83 billion export earner, with an international reputation for premium, diverse and sustainable wines.

Reverend Samuel Marsden, Chaplain to New South Wales (1765-1838), records September 25, 1819, as
the day he planted a vine in the rich grounds of the Stone Store, Kerikeri in the Bay of Islands. These
pioneering vines were the very first to be planted into New Zealand soils, with New Zealand being one
of very few countries in the world where the exact date of the planting of the first vines is known,
making our story unique on the world stage.

Throughout the 19th and early 20th century, a significant number of European immigrants came to New
Zealand and set up vineyards in different regions. They each contributed to the early establishment of
the diverse wine regions of New Zealand. The New Zealand wine industry today consists of over 700
wineries and more than 600 grape growers, with the growing success of this industry depending
strongly on the commitment and passion of the people behind it.

Since the 1990s, there has been an evolution in the grape varieties that we see planted throughout our
regions. Sauvignon Blanc is now the most widely planted variety, accounting for 76% of total production,
followed by Pinot Noir and Chardonnay.

As we raise a toast to the past, we also look ahead to the future. The New Zealand wine industry is
dedicated to ensuring that we celebrate another 200 years, through a commitment to sustainability and
innovation that will protect the places that make our famous wines. Over 98% of New Zealand’s
vineyard producing area is now Sustainable Winegrowing New Zealand (SWNZ) certified – and this is
unmatched by any voluntary scheme around the world.

New Zealand Winegrowers will be marking the 200 year anniversary with an industry event in
Northland, including a ceremonial re-planting at the historic Stone Store, followed by a regional wine
tasting and dinner on the Waitangi Treaty Grounds.

In his diary, Marsden prophesied, “New Zealand promises to be very favourable to the vine, as far as I
can judge at present of the nature of the soil and climate. Should the vine succeed, it will prove of vast
importance in this part of the globe.” His prediction has been brilliantly fulfilled.

For further information contact:
Amber Silvester
Communications Manager, New Zealand Winegrowers
021 794 381

Editors notes:

  • The first recorded wine was from James Busby in 1830s. Busby, the Crown’s Resident in New
    Zealand lived in what is now called the Treaty House at the Treaty Grounds in Waitangi. James
    Busby was the architect of the Treaty of Waitangi and is regarded as the first winemaker in New
    Zealand.
  • In 1840, naval officer and explorer Jules Dumont D’Urville visited and was disappointed to find
    Busby not in residence, but tasted a wine made by Busby. Onboard his ship, Astrolabe, Dumont
    D’Urville wrote the first New Zealand wine review in his journal, “with great pleasure I agreed to
    taste the product of the vineyard that I had just seen. I was given a light white wine, very
    sparkling, and delicious to taste, which I enjoyed very much”.

International demand for New Zealand wine at an all-time high

International demand for New Zealand wine shows no sign of slowing, with total export value reaching a record $1.83 billion according to the 2019 Annual Report of New Zealand Winegrowers.

Export value has risen by 6% in June year-end 2019, and at a retail level, this translates to over $7 billion dollars of New Zealand wine sold around the world annually. The UK and USA led the growth, with the USA continuing to be New Zealand wine’s largest market with over $550 million in exports.

The premium reputation of New Zealand wine has translated to real value in its major markets where the country remains either the highest or second-highest priced wine category in the USA, UK, Canada, and China. “This year’s export results again reflect the New Zealand wine industry’s strengths, and reinforce our international reputation for premium, diverse and sustainable wines.” said John Clarke, Chair of New Zealand Winegrowers.

The report highlights the completion of the 2018 PwC Strategic Review, the first within the industry since 2011, which provided a wealth of usable insights into the state of the New Zealand wine sector, challenges and opportunities. “The Strategic Review report noted the continued steady growth of the industry, and identified a range of challenges and risks that need to be addressed to maintain that trajectory and ensure all members have the opportunity to benefit” said Mr Clarke.

Mr Clarke noted the Strategic Review underscored how important all aspects of sustainability were in order to maintain the New Zealand wine industry’s social license to operate. “As an industry, we need to ensure our key focus is on enhancing sustainability initiatives. Sustainability is a cornerstone of the reputation of New Zealand wine, and is vital to the ongoing success of our industry.”

Highlights over the last year include the completion of the first phase of the Bragato Research Institute’s climate change programme, the commencement of a new research winery facility, and the International Sauvignon Blanc Celebration, which saw over 100 international wine producers, experts and key influencers visit Marlborough to experience New Zealand’s diverse Sauvignon Blanc offerings.

The 2019 Annual Report can be accessed here.

For further information contact:
Philip Gregan
CEO, New Zealand Winegrowers
021964564

Editor’s note:
• Wine is New Zealand’s sixth-largest export good.
• New Zealand wine is exported to more than 100 countries.