Wine in 2025: key trends to shape the global industry

Sophie Arundel db | 7 January 2025

From experiential marketing to bright whites, 2025 is set to see trends prioritising wellness, innovation and sustainability, according to a report by AF&CO.

As we look ahead to wine in 2025, the industry is undergoing a transformation driven by shifting consumer preferences, climate challenges, and generational tastes. From low-alcohol wines to experiential offerings, here are the trends that will define the year ahead, based on insights from the AF&CO + Carbonate Trends Report 2025.

Chenin Blanc leads the charge in bright whites

White wines are poised for continued growth in 2025, outpacing reds globally. Beyond mainstays like Sauvignon Blanc and Pinot Grigio, under-the-radar varieties are gaining attention. Chenin Blanc is emerging as a standout, combining the crispness of Sauvignon Blanc with Chardonnay’s complexity, making it both versatile and age-worthy.

In the Loire Valley, where Chenin Blanc thrives, producers predict its plantings will surpass Sauvignon Blanc, thanks to its resilience in a warming climate. Bourgueil, traditionally a red wine appellation, has begun lobbying for a high-quality designation for its Chenin Blanc wines, signalling the grape’s resurgence. Across the Atlantic, California winemakers and Washington’s Chateau Ste. Michelle are spearheading a revival of Chenin Blanc in the United States, further broadening its appeal.

Innovative whites such as White Malbec from Argentina and White Pinot Noir from Oregon are also reshaping the category, offering fresh, unexpected options for adventurous drinkers.

Low-alcohol wines for wellness-conscious consumers

Health and wellness trends continue to influence the wine industry, with low-alcohol wines gaining momentum. Brands such as Duckhorn, Kendall Jackson, and Kim Crawford have introduced reduced-alcohol ranges to appeal to health-conscious consumers seeking moderation without sacrificing flavour.

Similarly, Chilean wine brand Casillero del Diablo, owned by Concha y Toro, has launched its first alcohol-free wine in the UK market with the introduction of a de-alcoholised sparkling wine.

The trend aligns with the broader movement towards mindful drinking, as consumers increasingly look for wines that complement their lifestyles.

Alternative formats and sweet wines

Cans, magnums, and other packaging formats are resonating with younger consumers prioritising convenience and sustainability. Additionally, sweeter wines with lower alcohol are successfully drawing in new drinkers. Inspired by global flavour trends, these approachable wines tap into the popularity of sweet and spicy combinations, broadening wine’s appeal to diverse audiences.

Experience-driven consumption

Wineries are moving beyond traditional tastings to create immersive, memorable experiences. Younger generations, particularly Gen Z and Millennials, are drawn to events where wine is part of a larger narrative. From art installations to retro-inspired social hours, wineries like Bella Union in Napa Valley are aiming to engage younger consumers through unique on site tasting spaces, and features like outdoors after hours bars.

Sustainability and adaptation

Sustainability remains a critical focus as climate change impacts vineyard management and consumer priorities. The shift towards resilient grape varieties, such as Chenin Blanc, reflects efforts to adapt to changing growing conditions. At the same time, eco-friendly packaging and practices are increasingly integral to marketing strategies aimed at environmentally conscious consumers.

We Asked 12 Sommeliers: What’s One Trend in Wine You Wish Would Catch On?

Words: Ashlie Hughes & illustration: Gerry Selian | November 11, 2020, VinePair

llustration: Gerry Selian
illustration: Gerry Selian

Some drinking fads come and go, while others, such as rosé and the once-obscure but now ubiquitous orange wine, are here to stay. With the uncertainty that 2020 has unleashed on the beverage industry, accurately predicting the next wine craze is a daunting task.

To discover which trends could soon be in vogue, VinePair polled industry pros to find the wines and industry practices that they hope will soon gain traction. From an innovative American wine region to grape varieties and winemaking styles that deserve more attention, here are 12 trends that might be coming to a wine store or restaurant nearby.

Wine Trends Sommeliers Wish Would Catch On

  • Marsalas
  • Piquettes
  • Screw caps
  • Champagne
  • Trusting your instincts
  • Grosses Gewächs Dry Rieslings
  • Coffee shop wine bars
  • Selfie-less wine
  • North American hybrid grapes
  • Labels with technical data
  • Transparency
  • Rieslings

Keep reading for details about all the recommended trends to watch!

“I like seeing the youngsters drinking their red wines chilled — cold, even. I am [also] happy to see red sparklings gaining a little shelf and cooler space. The thing I have been pushing for the last two years is great Marsala as an indulgence, or a luxury item, instead of a common kitchen ingredient. Marsala belongs in a glass, not on a plate.” —Jeremy Allen, Beverage Director, Little Dom’s & MiniBar Hollywood, Los Angeles

“The making of Piquette. It’s a light, easy-drinking, low-ABV, slightly fizzy wine product made from the grape pomace macerated in water, and traditionally something served to vineyard workers during harvest.” —Damien del Rio, Owner, Sauced, Brooklyn

“I would like [to see] more screw caps and less cork. The sustainability of [the] screw cap is the way to go!” —Lenya Wilson, Level 2 WSET Sommelier, The Glenmark, Glendale, A Tribute Portfolio Hotel, Glendale, Calif.

“Drinking Champagne and sparkling wine for no reason at all.” —Rob Wecker, Master Sommelier and Owner, Bushel and a Peck Kitchen & Bar, Clarksville, Md.

“I wish people would learn to trust people — and their own palates — more than numbers or scores. Trust your instincts about what you like, rather than drinking what someone else thinks you should be drinking. … If you’re really interested in learning about all of the different wines and flavours that are out there, try to pick up at least one new bottle every time you shop for wine. Talk to the people who work at your wine store of choice, whether that’s the grocery store or your local wine shop. Tell them what you usually drink, and ask them to suggest something similar, but different, so you can try something new.” —Shawn Paul, Wine Operations Director, Foxcroft Wine Co., Charlotte, N.C. and Greenville, S.C.

“If there was one trend I wish would catch on, it’s using Grosses Gewächs (great growths) dry Rieslings on wine lists. These are super complex, pair with a range of foods, and, in my opinion, are better pairing wines than white Burgundies.” —Patrick Reno, Beverage Director, Luthun, NYC

“I noticed some new stores combining coffee shops and wine bars. I think those are perfect matches for mornings [that] then roll into a wine bar in the p.m. Both beverages [can be] enjoyed in that setting, doing some work or hanging with friends over some small plates. I think that setup makes wine bars more profitable and helps people learn, with the ability for service teams to talk to their guests. —Luke Kennedy, General Manager, Proper 21K, Washington, D.C.

“Drinking wine without posting a picture of the bottle. If three people drink a bottle of Clos Rougeard together, but no one posts a picture on Instagram, does it still count?” —Jordon Sipperley, Wine Director, Tidbits by Dialogue, Santa Monica, Calif.

“We are seeing a new generation of winemakers in New England experimenting with North American hybrid grapes (such as Frontenac Noir, Marquette, Brianna) — as [opposed] to the vitis vinifera grapes that we all know and love. Female winemaker Deirdre Heekin of La Garagista is a pioneering example of this.” —Kylie Monagan, Partner/Wine Director, Civetta Hospitality (Amali, Calissa, Bar Marseille), NYC and Water Mill, N.Y.

“More technical data detailed on the label. [I] love it when wineries provide information regarding the composition, oak regimen, vineyards, and name of winemaker, grape growers and/or cellar master.” —Scott Lester, Wine Director, Fellow, Los Angeles

“Transparency! By which I mean, simply, putting the ingredients of your wine on the label. It’s such a strange thing that the FDA requires nutritional labels for all packaged food, yet someone can make wine, manipulate it with all sorts of additives and chemicals, and call it Cabernet Sauvignon without listing what they actually put into it. A few wineries in Oregon have started listing their ingredients on the label as a movement to show that they only used organic grapes, for example, or perhaps they had to dilute with water, so the water becomes an ingredient. This is a movement about awareness. I think it is a long road to get people on track to really care, but if the wine industry were required to label all ingredients, that might change.” —Austin Bridges, Wine Director, Nostrana, Portland, Ore.

“I wish more people would be open to trying Rieslings. Many sommeliers and wine experts appreciate the qualities of a Riesling because it is such a unique and versatile wine that pairs with virtually any kind of food. … Rieslings offer a fresh new bouquet of flavour to the palate and are really quite, unlike any other wines. If you are ‘anti-sweetness,’ which is often associated with so many German Rieslings, stick with dry Rieslings from many New World countries or from Alsace. You will still get the flavour profile but much less sweetness — although sometimes the sweetness really helps when cooling down spicy foods.” —Piero Procida, Food & Beverage Director, The London West Hollywood at Beverly Hills, West Hollywood, Calif.