Sian Baldwin, The London Standard | 19 November 2025
This festive sip is already popular with the masses
Christmas is a time for all the yummy food and drink and one leading supermarket has not let us down – bringing back a festive favourite after a very long absence.
M&S has brought back a tipple which was last sold a decade ago, and already customers are snapping it up – meaning it may be in short supply very soon.
Their popular rosé mulled wine has been brought back for 2025, with news that rose is the drink this festive season.
According to Ocado, searches for ‘rosé’ are up by 32 percent compared to this time last year, with sales of rosé already up by 25 percent.
M&S have seen a similar trend.
Stats show that the week before Christmas 2024, rosé sales were double those seen in their biggest week over the summer, selling 144,000 bottles of rosé in the week commencing July 6, compared to a massive 286,000 bottles being sold in the week of December 16.
As a result, M&S have now announced plans to re-release their rosé mulled wine after a 10-year absence on the shelves.
For £6 a bottle the plonk will likely be popular, with shopping bosses now is the right time to re-release the Christmas themed tipple.
Gemma Wright, trading manager for Wine at M&S Food, said: “We’ve definitely seen rosé become a customer favourite all year round. Shoppers are choosing rosé in winter because it works really well with the kinds of food people serve at Christmas. It’s also a lighter, more refreshing option if you don’t fancy a red.”
